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Essentials of Entrepreneurship and Small Business Management Fifth Edition

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Management number 23388664 Release Date 2025/11/18 List Price $23.14 Model Number 23388664
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Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough with Doug Wilson
Fifth edition
Minimal notes and highlighting, if any.
Excellent used condition.
*This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also, a handy reference for entrepreneurs and managers of small businesses.
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CategoryBooks > Reference Books > Educational & Instructional Books
SizeN/A
BrandPrentice Hall
ConditionGood

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